Bankside Chamber

Enhancing Visual Design and Branding for Bankside

The visual design and branding enhancement for Bankside Chamber successfully met all objectives, resulting in a modern, cohesive, and visually appealing website. The comprehensive approach, focusing on brand identity development, UI improvements, responsive design, and performance optimization, significantly improved user engagement and satisfaction. .

React
Next.js

What’s included

Bankside, a hospitality business located in New Zealand, sought to improve its website Bankside Chamber by enhancing its visual design and branding. The objective was to create a modern, appealing, and cohesive visual identity that reflects the quality of Bankside's services and attracts more visitors.

Modernize Visual Design — Update the website’s look to create a modern and appealing aesthetic.

Strengthen Branding — Establish a cohesive and strong brand identity across the website.

Improve User Engagement — Enhance the visual appeal to keep visitors engaged and interested.

Optimize for Mobile Devices — Ensure the website looks and functions well on all devices.

Initial Assessment — Conducted a thorough audit of the existing website to identify areas needing improvement in visual design and branding. Reviewed competitor websites to gather inspiration and benchmark standards.

User Interface (UI) Improvements — Improved navigation and user interface elements to make the website more intuitive and user-friendly. Designed engaging and visually appealing buttons, forms, and interactive elements. Responsive Design.Ensured the website is fully responsive, providing an optimal viewing experience on desktops, tablets, and mobile devices. Conducted extensive testing on various devices to ensure visual consistency and functionality.

Content Alignment with Branding — Updated website content to align with the new brand identity and visual style. Ensured content is engaging, informative, and reflective of Bankside’s values and services. Performance Optimization.Optimized images and other visual elements to ensure fast loading times without compromising quality. Implemented performance best practices to enhance overall website speed and efficiency.

Modernized Visual Design — Successfully updated the website with a modern and appealing aesthetic. Received positive feedback from visitors and stakeholders on the new look. Strengthened Branding Established a cohesive and strong brand identity that reflects Bankside’s values and quality of services. Improved brand recognition and consistency across the website. Improved User Engagement.

Results — Increased average session duration by 25%, indicating higher user engagement. Reduced bounce rate by 20%, showing improved user satisfaction and interest. Enhanced mobile usability, leading to a 35% increase in mobile traffic. Ensured the website looks and functions well on all devices, providing a seamless user experience.

Screenshots

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Built for developers

Our templates are thoughtfully crafted with the latest and greatest versions of the tools we love so that they are easy to maintain, and fun to actually work on.

  • Next.js Next.js
  • Next.js v14
  • Tailwind CSS v3.4
  • Headless UI v2.1
  • React v18
  • MDX v2.1
  • TypeScript v5.3